Having a good marketing campaign is essential, especially in a very competitive housing market. It is going to help you reach a lot of people and consequently, attract more potential buyers for your house. The larger your pool of interested buyers, the higher the chances are of getting more offers and selling your house fast. Lastly, a good marketing campaign can even increase your property’s selling price!
So, if you want to sell your house fast and get a good deal, do not scrimp on your marketing campaign! Do more than just putting up a “For Sale” sign on your lawn. Learn about tried and tested marketing techniques in the real estate industry. Then, create a plan on how to effectively advertise your property. If you need some marketing tips to sell your house quickly, we’ve listed some of them below.
Have Professional-Quality Photographs
Gone are the day when photographs weren’t necessary in advertising a property. Nowadays, they are indispensable marketing tools. This is mainly because homebuyers only pay attention to listings with photographs and ignore those that don’t have any.
However, it is not enough that you a have photo of your house. To ensure that you get the attention of buyers, the images need to look superb. They need to have a high resolution and as much as possible, of professional quality. Additionally, posting a photo or two won’t help sell your house fast. According to studies, you need to have at least six photos if you want potential buyers to give you a call.
So, as much as possible, hire a professional photographer to take pictures of your house. Take an exterior photo from the front as well as one which shows the yard, if you have one. If your house or condo has a tennis court or clubhouse, take pictures of these areas, too. You also need to photograph every room in the house. Highlight features which you think will attract buyers.
Lastly, to ensure that you get excellent photos, make sure you stage your property. The lawn should be mowed and clutter in the house should be cleared.
Advertise Online and Offline
Thanks to property portals, advertising is much easier nowadays. It’s even cheaper as some of these websites allow you to post your ad for free.
What’s great about online property portals is that they reach a lot of people. In fact, most homebuyers nowadays rely on the Internet to find properties for sale. One reason why they prefer searching online is because these listings often come with photographs.
However, there are still some who use traditional media when looking for houses. So, it would not hurt if you post ads on newspapers too. If you want a more targeted approach, you can advertise on local papers to reach those who are searching in your area.
Schedule an Open House
Holding an open house is not easy. It requires preparation, time and excellent people skills, amongst others. For these reasons, some home sellers prefer not to do it. This is not a very good decision since holding an open house has a lot of benefits.
An open house provides an opportunity for you to showcase your house to potential buyers and convince them to make an offer. For the buyers, this event enables them to explore the property up close and learn more about it. When done right, the open house can spark interest in your property and draw in more buyers, possibly even take you a step closer to closing date.
Want more marketing tips to sell your house fast? Call us at 01 495 9020 and talk to our real estate agents today!