The COVID-19 pandemic has changed the world quickly. As of writing, it has infected 4.5 million people and claimed over 300,000 lives worldwide. This deadly virus has also put economies at a standstill as governments implemented drastic measures to stop it from spreading.
Most businesses are closed, except for those that provide essential items like food and medicine. People’s buying behaviour has also significantly shifted with most of them just purchasing what they need.
With this current situation, homeowners like you, who were planning to sell their houses before COVID-19, may be wondering if it is still a good idea to put your property on the market. In this article, we will talk about the effects of this pandemic on house selling in Ireland as well as whether you should proceed with your plans.
Is House Selling Affected by COVID-19?
The good news for the real estate sector is that everything is status quo. People, especially first-time buyers, are still interested in buying houses.
There has been minimal change in buyer behaviour, comparing the pre-COVID-19 period against the current situation. So far, indicators show that the desire to buy a new house outweighs any concern regarding the pandemic and its effects on the economy.
There have been some changes though in terms of how the houses are being sold.
Prior to the lockdown, a face-to-face meeting between the agents and homebuyers was an integral part of the process. The meeting was primarily for viewings and discussions. Nowadays, transactions have shifted online just like what’s happening in most industries.
It is still too early to say what the true impact is of the coronavirus on the real estate industry in Ireland. Moreover, it is not known for how long this status quo would be or until when buyers would be interested.
However, experts are anticipating a slow-down in the volume of houses for sale as well as the number of people viewing or buying in the next 2 to 3 months. After this period, an increase is projected to happen immediately.
How to Sell Your House During & After the COVID-19 Pandemic
The next question is – should you sell your house?
You may still put your property on the market but be prepared for the hurdles that you may encounter. More importantly, make sure you employ the measures needed for you to succeed in this endeavour.
If you decide to proceed, the first thing you need to do is to hire a real estate agent. This is the best way to sell a house during a pandemic as these professionals have extensive knowledge of the market.
With their years of experience in the business, they’ve gathered the knowledge and skills which are essential in selling under various situations. While house selling during and after the coronavirus is a new experience for every real estate agent, you can count on the seasoned ones to rise above the challenge.
Aside from hiring a top-calibre real estate agent, you also need to have a good online marketing plan.
Internet traffic has increased due to the lockdown. You should take advantage of the current internet behaviour to get your property out there.
During the early weeks of the lockdown, a surge in the visits to real estate websites was observed. Potential buyers were viewing properties online since they could no longer visit in person. As many experts say, virtual viewing is going to be the new normal in the industry until the coronavirus is completely eradicated.
Hence, your chosen real estate company should be savvy when it comes to online marketing. It should have a website with a page for property listings. More importantly, the site should be optimised for search engines; otherwise, even if your house is on their page, people would not find it if it does not appear on organic search results pages.
Your marketing materials, specifically your photos, need to be excellent, too.
Now more than ever, high-quality photographs shot beautifully are important. These images should catch the attention of buyers and make them feel as if they were actually in the house. They should convince the buyers why it’s a house worth investing in.
In summary, you may still put your house in the market but expect some challenges – longer days on market, delays in closing, etc. To ensure the success of this project, make sure you hire an excellent real estate agent and prepare a good online marketing plan.
Are you planning to sell your house in Ireland? Here at MTS Sales, Lettings and Property Management, we have experienced real estate agents and a high-ranking website on search engines! The perfect combination you need to successfully sell your house during this pandemic. Call us today on 01 495 9020!